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About Us
About Us
Our China operations are led through LA RIQUEZA BUSINESS CONSULTING MANAGEMENT (SHANGHAI) CO, LIMITED and GUANGDONG RIKZARA INTERNATIONAL TRADE CO., LTD. SHENZHEN BRANCH. Together, our Shanghai and Shenzhen teams support overseas procurement teams, project managers and commercial buyers with factory sourcing, production coordination, quality control and export delivery.
We work as an on-the-ground extension of your procurement function in China, combining supplier research, factory communication, technical alignment, inspection coordination and export documentation in one managed workflow.
Our work is built around direct factory visibility, commercial discipline, documented quality control and clear communication across time zones.
Who We Are
Our Shanghai and Shenzhen operations address a practical challenge for overseas buyers: finding capable Chinese manufacturers while controlling specifications, quality, cost, documentation and delivery.
Our teams operate directly in China, working with manufacturers across key production regions and supporting construction, hospitality, commercial fit-out and other project-driven procurement.
We support clients from supplier identification and technical alignment through sampling, production follow-up, inspection, export documentation and multi-supplier consolidation.
Our objective is simple: give overseas buyers clearer information, stronger production visibility and better control over China sourcing risk.
Our Mission
Our mission is to make China sourcing more transparent, reliable and commercially disciplined. We provide:
- Access to qualified Chinese manufacturers across relevant industrial sectors
- A structured sourcing, sampling, production and quality-control process
- Bilingual communication and end-to-end China project coordination
- China export documentation and logistics handover aligned with the agreed Incoterm
We help international clients source with confidence, manage risk and build dependable long-term relationships with Chinese manufacturers.
Our Culture
Customer-Focused
Every decision begins with the client. We communicate transparently, protect our clients’ interests, and prioritise reliability and consistency at every stage.
Market-Driven
We operate with a strong awareness of global supply chain movements, compliance requirements, and pricing dynamics, enabling us to provide proactive guidance to B2B buyers.
Innovative
We continuously refine how we source, inspect, consolidate, and deliver — adopting smarter operational approaches that enhance efficiency and visibility.
Global Mindset
Working across multiple countries and cultures, we value respectful communication, international standards, and culturally intelligent collaboration.
Together, these values allow us to deliver a high-trust, high-clarity sourcing experience for every client.
Our China Teams and Regional Network
China (Shanghai & Shenzhen)
Shanghai leads commercial coordination, project communication and East China supplier support. Shenzhen provides direct access to South China manufacturing, production follow-up, quality-control coordination and export execution.
Liah Li
Export Sourcing Manager
Kamyu Shen
Export Sourcing Manager
Roger Chen
E-commerce Operations Specialist
Richard Luo
Assistant Manager
Odile Gao
Graphic Designer
Fraydon Ho
Export Logistics Manager
Stella Qiu
Administrative Support
Emilia Zhu
Administrative Support
Kristen Qiu
Administrative Support
Abby Zang
Finance Analyst
New Zealand Office — PODER DE RIQUEZA HOLDINGS LIMITED
PODER DE RIQUEZA HOLDINGS LIMITED provides a New Zealand point of contact for clients sourcing through the wider La Riqueza network.
Keri Eastwood
Client Relationship Manager
Singapore Office — LA RIQUEZA GLOBAL HOLDINGS LIMITED
LA RIQUEZA GLOBAL HOLDINGS LIMITED coordinates Singapore and Southeast Asian client requirements within the wider regional network.
Lee Heng Chuan
Operation Manager
Max Johnston
Liaison Officer - Asia Oceania
Kelvin Soh
Web & E-commerce Specialist
Ready to Start Your Project?
Partner with China-based teams built for complex, multi-supplier and specification-led procurement.
Contact Shanghai or Shenzhen, or submit an RFQ to discuss your project requirements.