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About Us
SHANGHAI & SHENZHEN OPERATIONS
Our China operations are delivered through LA RIQUEZA BUSINESS CONSULTING MANAGEMENT (SHANGHAI) CO, LIMITED and GUANGDONG RIKZARA INTERNATIONAL TRADE CO., LTD. SHENZHEN BRANCH. Together, the two offices support overseas buyers with factory sourcing, production coordination, quality-control coordination and China export preparation.
About Us
Our China operations are led through LA RIQUEZA BUSINESS CONSULTING MANAGEMENT (SHANGHAI) CO, LIMITED and GUANGDONG RIKZARA INTERNATIONAL TRADE CO., LTD. SHENZHEN BRANCH. Together, our Shanghai and Shenzhen teams support overseas procurement teams, project managers and commercial buyers with factory sourcing, production coordination, quality control and export delivery.
We work as an on-the-ground extension of your procurement function in China, combining supplier research, factory communication, technical alignment, inspection coordination and export documentation in one managed workflow.
Our work is built around direct factory visibility, commercial discipline, documented quality control and clear communication across time zones.
Who We Are
Our Shanghai and Shenzhen operations address a practical challenge for overseas buyers: finding capable Chinese manufacturers while controlling specifications, quality, cost, documentation and delivery.
Our teams operate directly in China, working with manufacturers across key production regions and supporting construction, hospitality, commercial fit-out and other project-driven procurement.
We support clients from supplier identification and technical alignment through sampling, production follow-up, inspection, export documentation and multi-supplier consolidation.
Our objective is simple: give overseas buyers clearer information, stronger production visibility and better control over China sourcing risk.
Our Mission
Our mission is to help international buyers source from China with clear project scopes, documented quality-control steps and practical on-the-ground coordination. We support projects through suitable-manufacturer identification, a structured sourcing and quality-control process with responsibilities agreed for each project, clear communication and documented project support, and export or logistics coordination where included in the accepted quotation or contract. Our Shanghai and Shenzhen teams help clients compare options, manage identified risks and build long-term supplier relationships.
Our Culture
Customer-Focused
Every decision begins with the client. We communicate transparently, protect our clients’ interests, and prioritise reliability and consistency at every stage.
Market-Driven
We operate with a strong awareness of global supply chain movements, compliance requirements, and pricing dynamics, enabling us to provide proactive guidance to B2B buyers.
Innovative
We continuously refine how we source, inspect, consolidate, and deliver — adopting smarter operational approaches that enhance efficiency and visibility.
Global Mindset
Working across multiple countries and cultures, we value respectful communication, destination-market requirements and practical collaboration.
Together, these values support clear reporting, documented approvals and direct communication throughout each project.
Our China Teams and Regional Network
China (Shanghai & Shenzhen)
Shanghai leads commercial coordination, project communication and East China supplier support. Shenzhen provides direct access to South China manufacturing, production follow-up, quality-control coordination and export execution.
Roger Chen
E-commerce Specialist
Stella Qiu
Customer Support & After-Sales Specialist
Emilia Zhu
Accounts & ERP Specialist
New Zealand Office — PODER DE RIQUEZA HOLDINGS LIMITED
PODER DE RIQUEZA HOLDINGS LIMITED provides a New Zealand point of contact for clients sourcing through the wider La Riqueza network.
Keri Eastwood
Operations Coordinator
Singapore Office — LA RIQUEZA GLOBAL HOLDINGS LIMITED
LA RIQUEZA GLOBAL HOLDINGS LIMITED coordinates Singapore and Southeast Asian client requirements within the wider regional network.
Lee Heng Chuan
Operations Specialist
Max Johnston
E-commerce Business Development
Kelvin Soh
Web & E-commerce Specialist
Ready to Start Your Project?
Partner with China-based teams built for complex, multi-supplier and specification-led procurement.
Contact Shanghai or Shenzhen, or submit an RFQ to discuss your project requirements.