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About Us
About Us
La Riqueza Global is a cross-border sourcing and export partner supporting businesses with complex, multi-supplier procurement across Asia. With operational presence in China, Singapore, and New Zealand, we help procurement teams, project managers, and business owners source with confidence, manage risk, and execute projects at scale.
Unlike general exporters or catalogue-style trading agents, we operate as a strategic extension of your procurement function — combining market intelligence, quality assurance, compliance expertise, and logistics coordination into one seamless workflow.
Our work is built around transparency, commercial discipline, and the belief that long-term business success begins with reliable supply chains.
Who We Are
La Riqueza Global was founded to solve a growing challenge faced by global buyers: finding reliable suppliers while managing quality, compliance, and cost at scale.
Our teams operate directly on the ground in key sourcing regions, working closely with verified manufacturers and supporting clients across construction, hospitality, commercial fit-outs, and other project-driven sectors.
We support clients through every stage of the sourcing lifecycle — from supplier identification and technical alignment to QC, export documentation, and project-level consolidation.
Our objective is simple: reduce risk, increase clarity, and enable smarter procurement decisions.
Our Mission
Our mission is to redefine the international sourcing experience by making global procurement transparent, reliable, and commercially efficient. We empower businesses with:
- Access to trusted manufacturers across diverse industrial sectors
- A structured and fully managed sourcing and QC process
- Clear communication and end-to-end project support
- Compliance-focused export and logistics execution
We aim to help every client we work with grow smarter, source better, and scale sustainably, backed by a partner committed to trust, excellence, and consistent delivery.
Our Culture
Customer-Focused
Every decision begins with the client. We communicate transparently, protect our clients’ interests, and prioritise reliability and consistency at every stage.
Market-Driven
We operate with a strong awareness of global supply chain movements, compliance requirements, and pricing dynamics, enabling us to provide proactive guidance to B2B buyers.
Innovative
We continuously refine how we source, inspect, consolidate, and deliver — adopting smarter operational approaches that enhance efficiency and visibility.
Global Mindset
Working across multiple countries and cultures, we value respectful communication, international standards, and culturally intelligent collaboration.
Together, these values allow us to deliver a high-trust, high-clarity sourcing experience for every client.
Our Global Offices
China (Shanghai & Shenzhen)
Our China operations anchor our sourcing, factory communication, QC coordination, and export management. Acting as our main execution base, the China team ensures supplier reliability, production visibility, and end-to-end control across key manufacturing hubs.
Nemanja Vignjevic
Operations Manager
Liah Li
Export Sourcing Manager
Kamyu Shen
Export Sourcing Manager
Peter Pei
Export Sourcing Manager
Roger Chen
E-commerce Operations Specialist
Sydney Xiong
Executive Assistant
Richard Luo
Assistant Manager
Odile Gao
Graphic Designer
Fraydon Ho
Export Logistics Manager
Stella Qiu
Administrative Support
Emilia Zhu
Administrative Support
Kristen Qiu
Administrative Support
Abby Zang
Finance Analyst
New Zealand Office — Poder De Riqueza Imports
Our New Zealand office supports SMEs and commercial customers requiring reliable access to Chinese manufacturers. With established relationships across trusted suppliers, the team helps clients maintain secure, stable supply chains and provides logistics coordination across the region.
Keri Eastwood
Client Relationship Manager
Singapore Office — Regional Support Hub
The Singapore office serves as a strategic support centre for La Riqueza Global’s operations across Southeast Asia. It coordinates communication, project workflows, and client servicing while preparing for future expansion into regional Sales & Marketing.
Lee Heng Chuan
Operation Manager
Max Johnston
Liaison Officer - Asia Oceania
Allan Wong
Sales Executive
Ready to Start Your Project?
Partner with a sourcing team built for scale, complexity, and commercial reliability.
Contact us or submit an RFQ to discuss your project requirements.