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About Us
About Us
PODER DE RIQUEZA HOLDINGS LIMITED is the New Zealand company within the La Riqueza Global network. From our Dunedin office, we support New Zealand procurement teams, project managers and business owners with cross-border sourcing, supplier coordination and import delivery.
We act as your local procurement partner, connecting New Zealand requirements with on-the-ground supplier management, quality assurance, export documentation and logistics coordination in China and across Asia.
Our work is built around clear communication, commercial discipline and reliable supply chains for New Zealand businesses.
Who We Are
PODER DE RIQUEZA HOLDINGS LIMITED was established to give New Zealand buyers a clearer, lower-risk way to source from trusted overseas manufacturers: finding reliable suppliers while managing quality, compliance, and cost at scale.
Our New Zealand team works directly with sourcing and quality-control specialists in China, supporting local clients across construction, hospitality, commercial fit-outs and other project-driven sectors.
We support clients through every stage of the sourcing lifecycle — from supplier identification and technical alignment to QC, export documentation, and project-level consolidation.
Our objective is simple: reduce risk, increase clarity, and enable smarter procurement decisions.
Our Mission
Our mission is to help New Zealand businesses source internationally with greater clarity, stronger quality control and reliable local coordination. We empower businesses with:
- Access to trusted manufacturers across diverse industrial sectors
- A structured and fully managed sourcing and QC process
- Clear communication and end-to-end project support
- Compliance-focused export and logistics execution
PODER DE RIQUEZA HOLDINGS LIMITED helps New Zealand clients source with confidence, manage risk and build dependable long-term supply relationships.
Our Culture
Customer-Focused
Every decision begins with the client. We communicate transparently, protect our clients’ interests, and prioritise reliability and consistency at every stage.
Market-Driven
We operate with a strong awareness of global supply chain movements, compliance requirements, and pricing dynamics, enabling us to provide proactive guidance to B2B buyers.
Innovative
We continuously refine how we source, inspect, consolidate, and deliver — adopting smarter operational approaches that enhance efficiency and visibility.
Global Mindset
Working across multiple countries and cultures, we value respectful communication, international standards, and culturally intelligent collaboration.
Together, these values allow us to deliver a high-trust, high-clarity sourcing experience for every client.
Our Global Offices
China (Shanghai & Shenzhen)
Our China operations anchor our sourcing, factory communication, QC coordination, and export management. Acting as our main execution base, the China team ensures supplier reliability, production visibility, and end-to-end control across key manufacturing hubs.
Liah Li
Export Sourcing Manager
Kamyu Shen
Export Sourcing Manager
Roger Chen
E-commerce Operations Specialist
Richard Luo
Assistant Manager
Odile Gao
Graphic Designer
Fraydon Ho
Export Logistics Manager
Stella Qiu
Administrative Support
Emilia Zhu
Administrative Support
Kristen Qiu
Administrative Support
Abby Zang
Finance Analyst
New Zealand Office — PODER DE RIQUEZA HOLDINGS LIMITED
PODER DE RIQUEZA HOLDINGS LIMITED supports New Zealand SMEs, contractors and commercial buyers requiring reliable access to Chinese manufacturers. Our Dunedin team provides a local point of contact for requirements, quotations, project communication, freight coordination and after-sales support.
Keri Eastwood
Client Relationship Manager
Singapore Office — Regional Support Hub
The Singapore office serves as a strategic support centre for La Riqueza Global’s operations across Southeast Asia. It coordinates communication, project workflows, and client servicing while preparing for future expansion into regional Sales & Marketing.
Lee Heng Chuan
Operation Manager
Max Johnston
Liaison Officer - Asia Oceania
Kelvin Soh
Web & E-commerce Specialist
Ready to Start Your Project?
Partner with a New Zealand-based sourcing team backed by on-the-ground procurement and quality-control support in China.
Contact our Dunedin team or submit an RFQ to discuss your requirements.